“I was first introduced to your incense while working at a health food store many years ago, and it has remained my favorite ever since. None can compare to the natural, aromatic quality of your lines, so different from the common synthetic or perfumed incenses. I have sampled many of your offerings and find each one to be an olfactory delight.
I am now a practicing herbalist and acupuncturist. I know intimately the power that plants have to improve our well-being on both a physical and a spiritual level. I use your incense daily in my space because it clears the air and soothes the soul. I also use it while meditating or practicing yoga because it helps me center and focus.

Your products are obviously of the highest quality, a tribute to your tradition. The aromas are so complex, yet subtle and balanced, almost ambient in nature. It has been a joy to explore all that your fine company has to offer. Thank you for opening my world to the delights of the senses! Sincerely,”
— Nancy Hyton
Asheville, NC
Our customers often describe Shoyeido’s incense as “a scent of relief,” experiencing feelings of refreshment and relaxation; a respite from daily stress. We all feel happier and more focused when our mind is at ease.
Shoyeido blenders utilize a large variety of high-quality natural ingredients for incense making for this very reason. When we experience a pleasing scent, our mind becomes filled with more positive thoughts; we feel less anxious and experience a greater sense of well-being.
Recent scientific studies (Source: Science Daily) have revealed the merits of natural fragrance, such as frankincense. Shoyeido uses high-quality frankincense in Nan-zan, the Gourmet Series, Diamond-Power, Hope, Honoka (Silhouette).
pleasing scent means... vibrational alignment of the natural ingredients
An enjoyable, pleasing scent always means that there is vibrational alignment of the natural ingredients. Some of the benefits are prosperity—a richer life, more well-being, health, and quality of life—for our customers. The superiority of our natural ingredients is the primary concern at Shoyeido.
We are pleased to present “The Genji Series” incense, inspired by the classical literary work, The Tales of Genji, written exactly a thousand years ago in Japan. Shikibu Murasaki, the female novelist created a classical genre of love stories, composed of the fifty-four chapters. The literature later evolved into “Genji-koh”, the most complex form of incense appreciation ceremony.
Be one of the first to own a “one-of-a-kind” Shoyeido T-shirt. We have five colors; burgundy, black, purple, lavender and stone-washed mustard. They are 100% cotton and preshrunk. X Large is available in each color. In Large, we have only mustard. All colors are rich and the subtle design is unique.