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Welcome to Shoyeido Incense

From our beginning in Hoei era Japan to exciting new blends, Shoyeido harmonizes tradition and innovation. We are proud to provide windows into history alongside brand new delights for our customers. Please browse our many offerings and enjoy a life with fragrance!

Koh Senshu

In this painstakingly researched and gorgeously illustrated deluxe softcover edition, Shoyeido's distinguished President and Resident Director, Mr. Masataka Hata - a world-renowned expert on fragrance and incense - reveals the history and cultural significance of incense in Japan throughout its historical epochs.

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